The fundamental effort was to combine the skills developed over 12 years as a National Geographic photographer with 20 years of high end advertising film/video direction and still photography to make a tiny dent in the process of making the world a better place, a more conscious place, a more meaningful place...
These films are meant to create a sense of options, and that there is always opportunity even in the darkest of moments. The idea to to help the viewer think and reflect upon those aspects of life which we face every day, and which we are so often unfortunately blind to.
These little films were created with a small amount of resource intertwined with commitment and comcern. It should be noted that each of these films has won a number of awards.